RHAMARE Rui Meier 2014 spring new show interpretation fashion women's fashion trends

Consumer positioning TARGET CONSUMER GROUP: The main consumer group is 28 to 40 years old.

RHAMARE Reimer positioned the main consumer group as a metropolitan fashion woman aged 28-40 years old. This is a group of fashion women who are very self-conscious and care about their design feelings. This is a group of people who love fashion and pursue perfection and have independent economic capabilities. Women; fashion has a unique appreciation of the ability, and particularly like fashionable consumers of the new era. Introverted and intellectually elegant women, unassuming but through a variety of exquisite details of the heart, have a different pursuit of their own, and advocate a high quality lifestyle for women.