Unclear authorization, lax supervision of buyers is the culprit of fake goods 2015 is the veritable year of Haitao's first year. According to the second global cross-border trade report, 35% of Chinese online consumers purchased merchandise with Haitao in 2015, which was 26% last year. Another data shows that in 2013 China Haitao market turnover exceeded 76.7 billion yuan, and it is estimated that by 2018 China Haitao's market scale will exceed one trillion yuan. However, as long as you pay attention, you can find that the friends around you have been complaining about the real and fake complaints about Haitao products. This phenomenon cannot be explained by the amplification effect of an absolute increase in quantity. Actually, some media quoted Zhou Ting, a consultant of the Ministry of Commerce and the Ministry of Finance and dean of the Wealth Quality Institute, saying that “the government is considering Formulate stricter measures for overseas purchasing, and new policies will soon be introduced." What kind of illness did Haitao get, and it was necessary to lay down medicine in the first year of development? A. Cross-border e-commerce quality problems are basically filled by consumers According to statistics from the China Electronic Commerce Research Center, China’s overseas purchasing transaction volume in 2010 was 5 billion yuan; in 2013, it had grown to 76.7 billion yuan, which is expected to exceed the 150 billion yuan mark this year. According to the data of China's e-commerce complaints and rights protection public service platform, the counterfeit goods accounted for about 10% of Haitao's complaints, in addition to the issue of expired goods. Yu Fei, a lecturer at the China University of Political Science and Law, recently wrote that in consideration of high shipping costs and customs duties, most Chinese consumers will eventually choose not to return merchandise even if they receive products with quality problems. The major sources of these quality problems, in addition to direct e-commerce companies like Amazon and Macy’s, often have fakes or fakes on third-party websites. The other is the probability of purchasing a fake is not small. According to his quote from Yonhap News Agency, in September the South Korean police successfully smashed an illegal production and sale of “horse oil cream†gangs. According to the sources, some of the products involved in the case have already flown to China, while the rest are sold to Chinese people at key attractions such as Myeongdong. As of the incident, the gang has produced 290,000 boxes of horse oil facial cream. There are many people who go to South Korea, "human flesh back" many people, simply buy the cottage from the domestic horse oil back to South Korea, and then direct mail back to the hands of domestic consumers. Yu Fei pointed out that the sellers of Haitao Shopping Service are overseas. Once quality problems occur in the commodities, consumer rights protection is limited by language, roads, and legal systems. There is no way to complain. Viewing the purchasing website page, the purchasing agent often places the unfair format clause at the end of the contract, or is presented in small print, or the language is ambiguous and difficult to understand. The contract is filled with operators' unreasonable allocation of transaction risks, unilaterally shortening or even depriving legal guarantors, reducing or exempting their own responsibilities, restricting or depriving the rights of relatives or aggravating the responsibilities of relatives. For example, "Our shop sells, "Not returned," "this product quality assurance, do not accept the medium and bad reviews" and other content. This format clause directly leads to an unequal status of both parties, and consumers are forced to assume greater legal risks. B. Variety of authorization violations, counterfeiting The best way to ensure authenticity is to directly authorize purchases from manufacturers, but how difficult is it to obtain factory authorizations? According to Zhang Zhiguo, director of the cross-border e-commerce director of Lai Ren Li Cosmetics, they have authorized cooperation with the top ten cosmetics groups and used 8 before and after Year's time. If you come in contact with a brand new brand, it will take at least two or three months to sign. With such a lengthy authorization process, for those cross-border e-commerce websites that have been born for only two or three years, how high is the authentic licensing rate can be imagined. Since its official launch on March 6, 2014, Honey Bud has only experienced a short period of one year. However, it has been subject to fake controversy, and a growing number of consumers have received complaints. One of the core issues is its product licensing. It is always unclear. The first is the Betta bottle event in Japan, which has made a lot of noises. Consumers found that the same type of bottle that they bought on their honey bud purchased from their official website in Japan had differences in the scale and outer packaging of the bottle. Finally, it was discovered by netizens that the honey sprout sold “made in Japanâ€. The Betta bottle was not authorized by Japan's Betta trademark holder but was commissioned by a Chinese company. Afterwards, Maclaren baby carriages sold on Maclaren's official honey buds were fake products. Finally, the honey buds responded with the fraud of the suppliers and paid for the genuine baby carriage. In addition, there are frequent problems with Dutch direct mail powdered milk tickets, high-fidelity Japanese diapers, and other issues that have caused consumers to lose faith in this emerging brand. In fact, the cross-border businesses of many famous e-commerce companies such as Jumei Youpin have reported the illegal or even selling counterfeit goods. The reason behind this, according to industry sources, overseas brands are not willing to directly authorize domestic electricity. Business channels, worried about its destruction of brand signals and supply chain. There are also some brands that are only allowed to work with one supplier for each channel in order to prevent chaining and disputes. C. buy a hand-made but is an alternative form of purchasing In the search for branding authority, Ocean Terminal CEO Zeng Bibo holds a different point of view. He once told the media that the non-compliance issue caused by brand authorization cannot be equated with the sale of counterfeit goods by an electricity supplier, even if certain factories are illegally shipped. If it can meet the requirements on the quality standards, it can be regarded as genuine goods. Whether consumers agree with Zeng Bibo’s point of view has not been conclusive yet. However, the authenticity of the goods on the ocean quay is indeed angering them. According to media reports, Ms. Fang purchased a luxury package on the Ocean Terminal during the “Black Five†period. When Ms. Fang asked the buyer for a small ticket, the other party refused to provide it on the basis of several single purchases. On the ocean pier, many buyers will post “buyers’ notice†in the live broadcast, such as the “customer terms†such as “delivery of goods, successful purchase of goods in the store will not be refundedâ€. In this regard, Ocean Terminal said that the products marked with “homegrown returns†have 7 days of no reason to return, but buyers’ purchases cannot be returned without reason. Lawyer Hu Gang told the media that the so-called buyer model is a company registered in China. It is entered via a large number of buyers by mail or personally. In fact, its quality management is very problematic because of its source. Too complicated and opaque. At present, there are a great number of cross-border e-commerce companies using the buyer-platform model in China, such as sea honey, tidal collars, and Honey Amoy. Even some of the traditional shopping malls' import merchandise departments use buy-manship, which is essentially the traditional fashion buyer model, turning sales channels online. CEO Ji Wenyu of the show network said that by simply focusing on global buyers, the C2C sales model will face a chaotic and trust crisis. This stage will soon pass and the market will soon begin shuffling. D. Call for stricter supervision Zhou Ting said recently to the South China Morning Post that the government is considering formulating more stringent measures against overseas purchasing, such as legal sanctions. The new policy will soon be introduced. The reason behind this is that purchasing not only causes the government to lose tax revenue, but also damages the local government. The industry, causing confusion in the supply of luxury brands and pricing mechanisms, in some cases, will also affect the interests of customers. The South China Morning Post reported that many consumers and their purchasing agents began to discover in September that their packages were detained by customs for several weeks. Some people said that customs officials asked them to pay taxes and even returned merchandise. Industry insiders pointed out that the customs had received instructions from higher authorities to examine personal parcels more carefully. Yu Fei said that cross-border shopping is a new phenomenon, and domestic laws related to this are only a few laws such as the “Internet Information Service Management Measures†and “Electronic Signature Lawâ€. The protection of consumer rights is still unknown and is still in the legal framework. There are many gaps that need to be filled. For the difficult problem of accountability, taking into account the purchase of more than through the social platform for publicity transactions, Yu Fei suggested that the platform should require the purchase of people to provide the necessary certification documents; purchasing agents must be real-name certification, provide margin. Where the social networking platform provider knows or ought to know that the seller or service provider has used its platform to infringe upon the legitimate rights and interests of the consumer and has not taken the necessary measures, it shall be jointly and severally liable.
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