Recently, the consumer content community “What is Worth Buying” under Worthbuy Technology released the “2021 Worth Goods List”. Through the three topics of “Expert Recommendation List, User Reputation List, and KOL Recommendation List”, the system has sorted out digital, home appliances, and home appliances. Popular products in core consumer categories such as, mother and baby, fashion, food, etc., present the annual selection of China's consumer market in 2021 in a multi-dimensional and panoramic manner.

In the extraordinary year of 2021, which is about to pass, those good things that "make every consumption happy" have brought many people a little comfort in ordinary life. What is worth buying? The "2021 Worth Goods List" has not only become an important basis for the resumption of annual consumption, but also an important window for insight into the future consumption trends of the Chinese market.

Multi-dimensional content joins forces

What is worth buying? In the ever-evolving consumer content system, real users, industry experts, and consumer KOLs are not only the main content contributors, but also provide consumers with authenticity, professionalism, and contextual consumption from different dimensions. Decision-making reference, and the three have their own focus on content forms and release channels, and build a diversified and rich traffic system covering both inside and outside the site.

Among them, consumer information released by industry experts and real users in what is worth buying station, with a high degree of professionalism and authenticity, is attracted by multiple forms such as long pictures and texts, good price information, short pictures and texts, short videos and live broadcasts. This allows a large number of users to complete consumption decisions here, creating a complete closed loop from traffic precipitation to consumption conversion.

At present, more than 70% of the content on the What Worth Buy site is contributed by users. Rich and authentic consumer samples, consumer feedback and consumption data have laid the foundation for the “real” content of this consumer content community. What is worth buying? In the "2021 Worth Good Things-User Reputation List" released this time, 18 good things from six categories of maternal and child, home appliances, home appliances, digital, food, and fashion are all based on real comments from ordinary users. .

While encouraging users to share each value, for those products with more complicated decision-making links, what is worth buying is backed by the professional editing team’s years of knowledge accumulation in the industry, combined with the advantages of big data, and starting from the actual needs of users. Professional recommendations and answers provide them with decision support. During Double 11 in 2021, what is worth buying? Professional editors in the station have formed six industry experts to make their official debut, and in this "2021 Worth Good List", 18 experts recommended from digital, maternal and child, home appliances, 18 hardcore good things in the six major categories of home furnishing, food, and fashion have jointly created an "expert recommendation list".

In addition to what is worth buying, the KOL that is worth buying and incubating is committed to using multiple content formats such as long graphics, short videos, and live broadcasts on global platforms such as Douyin, Taobao Live Room, Station B, and Weibo. , To help consumers across the network to continuously improve the quality and efficiency of consumer decision-making. What is Worth Buying The "Good Things Worth 2021—KOL Recommendation List" released this time is also composed of 18 good things recommended by 18 KOLs. Many emerging consumer market segments, including "health, health, and flavor", show more personalized consumption characteristics.

A panoramic view of consumer trends

After using professional knowledge to help consumers greatly reduce the cognitive threshold, and on the premise of covering all kinds of consumption scenarios and channels as comprehensively as possible, those "goods of the year" that have been baptized by the massive user feedback of the entire network and finally surfaced, Undoubtedly, it represents the true consumer trend to a large extent.

Through this list of what is worth buying, e-commerce, brand owners and even the entire consumer industry can more intuitively and clearly perceive the pulse of the current Chinese market.

Where will Chinese consumers spend their money in 2021? From the "2021 Worthy Goods List", three core keywords can be summarized: health, quality, and interest.

Whether it is the "organic fresh germ rice" recommended by an expert on baby food, a waist pad recommended by KOL, or an ergonomic chair selected by users, it clearly shows that the pursuit of health by Chinese consumers is increasing. Extensive extension of life scenes.

The increasing popularity of automatic dishwashers, the continuous upgrading of air conditioners from "cold and warm" to "air purification" to "two-way flow of fresh air", and the world's first wearable wireless that "helps mothers solve the problem of breastfeeding with a baby" Innovative products such as breast pumps and solid wood baby changing tables specially designed for "baby changing + touching after bathing" are widely sought after, which fully demonstrates that consumers' standards of quality of life have not been lowered, but have moved to the extreme.

The new generation of consumption dominated by interests and hobbies has opened up new spaces in the Chinese market. The "10261 Lego Roller Coaster" composed of more than 4000 parts and 11 figures has excellent functions and appearance, a condenser microphone with studio-level sound effects and a unique mixing controller, as well as a cost-effective Hanfu dress, a hundred yuan level professional Behind the list of products such as fishing rods and professional racing shoes are more and more young people "recharging their interests".

In addition, the "2021 Goods Worth List" also shows that "intelligence" has become one of the core considerations for consumers to purchase digital, home appliances, home appliances and other products, and those high-quality products with distinctive characteristics of domestic products and national trend elements , Tends to be more popular.

Today, in the Chinese consumer market, "whether residents' willingness to consume" is still a topic of opinion. However, where there is a real need, the demand of Chinese consumers has never decreased, and the standard has never been lowered. "It's okay to spend money, but you have to spend it right and spend it worthwhile." This is also the essence of the "rational consumption" advocated by what is worth buying.

As a practitioner of “embrace every value, embrace every lifestyle”, in the future, what is worth buying will continue to use authentic, professional, and high-quality diversified consumer content in richer scenes and more fields , To help consumers rationally plant grass, make rational decisions, and consume rationally, realize a better life within their ability, and enhance the happiness of every consumption.

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