Fashion brand's contradictory mentality on smart watches: don't like to try

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The fashion watch brand Fossil today unveiled two Android Wear smart watches at the Basel show in Switzerland.

After Apple introduced Apple Watch last year, the traditional watch industry and traditional watch enthusiasts gave a lot of ridicule to this kind of new products. For watch lovers, the smart watch that needs to be charged every day is obviously not a top-grade thing. Many well-known watch brand executives have given some negative comments to the smart watch industry in public.

But for other watch brands that are mainly fashion, the attitude towards smart watches is slightly contradictory. On the one hand, the price of RMB 2,000 to 6,000 is the price range of their main products. It is not a good thing for smart watches to enter their original sites; on the other hand, the new ideas of smart watches may also be their own breakthrough. After all, these brands want to compete with the centuries-old high-end brands in Switzerland in the field of mechanical watches.

The fashion brand Fossil is the latter, and their current behavior also represents the idea of ​​a fashion watch brand: both the traditional watch and the smart watch, the two roads are not delayed.

Today they released Q Wander and Q Marshal two Android Wear system smart watches.

The overall look is still Fossil's own style, the case diameter is currently 44 mm and 46 mm, respectively, different design gives them a little cell, but have a circular touch display, steel case and leather watch band. They use a screen like the moto360 second generation that never sleeps, and can always display important information such as time, calls and reminders. In order to cooperate with the sport, the official also provides a silicone strap. The two models will be available later this year for $275.

In terms of function and appearance, in fact, moto and other manufacturers have similar products, Fossil's new products can not be said to be very good, perhaps the company's chief creative officer Jill Elliott can explain why he wants to do smart watches: smart products for today The world has had a huge impact and we like it. It makes our conversations with consumers more straightforward, enabling us to design and upgrade our products in a more influential way.

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