FOSHAN SHUNDE JIANGCHENG SHOES CO.,LTD , https://www.pulangdeshoe.com
"Remodeling": Bosideng build integrated brand operating platform
April 12, "Remodeling" - Bosideng Group 2015 annual summary of recognition and 2016 annual working conference held in Bosideng headquarters, review and summarize all the work in 2015, solemnly commend the emerging advanced collectives and individuals on all fronts, plan and deploy 2016 years of work. The conference proposed to promote the "4 + 1" development strategy of "Bosideng Brand Reshaping, Strategic Transformation of the Snow in the Air, Group E-commerce and Internationalization" and the Organizational Mechanism Reform, guided by "Satisfying the Customers and Customers from Internal and External Customers" Integrated brand operation platform. And mobilize all staff to focus on innovation, with excellent results to greet the 40th anniversary of construction. In 2015, Bosideng took the initiative to adapt to the new economic normal and overcome the challenges of single product brand concentration, rising operating costs, market saturation and e-commerce impact, and shifted to promote brand building, quality improvement, fashion ideas and management innovation. Bosideng down jacket won the 21th consecutive year in the China market Sales champion, the brand value of over 20.7 billion yuan, ranking first in the textile and garment industry for three consecutive years. In order to achieve the 2016 annual mission and medium-term strategic goals, the conference proposed to promote the Group's platform and professional management of project companies and establish a strategic platform, a capital platform and an internal business platform. Innovative operation mechanism should be based on profit sharing and decentralization to inspire business partnerships People wisdom and talent for entrepreneurial innovation, internal and external employees to share the fruits of development; reshape the culture of innovation, teamwork and culture of responsibility to form a "customer-centric, striver-oriented" corporate culture, the brand reshape , Channel improvement, retail transformation, research and innovation and other aspects of effectiveness. Bosideng brand founder, Bosideng Group Chairman Gordon affectionately reviewed Bosideng venture 40 years of development history, in-depth summary of the successful experience of business management and lessons learned. He fully affirmed the Bosideng people to carry forward the enterprise spirit of "not afraid of difficulties, not afraid of grievances, self-improvement, innovation, the pursuit of excellence, always strive for the first" spirit of management for the Group's efforts. Under the new economic normal and promotion of "supply-side reform," we must continue to carry forward the entrepreneurial spirit and tradition of innovation, digging depth in terms of management, creativity, culture, quality and content, continuously leading consumption, creating consumption and creating value ; To innovate the internal personnel training mechanism, to create an open, fair and equitable growth environment, so that people who can do things and do things for profit, mining and training of compound talents and young talent echelon; to actively use the Internet thinking, attention from the media and New media development, cultivate new economic growth point. High Dekang hopes Bosideng all staff to carry forward the corporate culture, take the right path, abide by the rules, responsible, altruistic, with zero mentality to join hands in creating great cause for the "Thirteenth Five-Year Plan" and the 40th anniversary of the establishment of a good start.