With the promotion of the “One Belt and One Road” strategy and the acceleration of the pace of the textile and garment industry going out, it provides a good opportunity for enterprises to better carry out international distribution and seek breakthroughs and mitigate risks. On the basis of docking cooperation, countries along the route can promote the common development of the industry and achieve structural upgrading. At the same time, the huge growth potential of the Chinese market will also bring new sharing opportunities to countries and regions along the Silk Road.

On October 16th, 2017 China Keqiao International Textile Accessories Expo (Autumn) was held by China Textile News, Shaoxing Keqiao District China Textile City Construction Management Committee, Global Textile Network, Online Textile The “New Silk Road·New Road Belt and Road International Textile and Apparel Trade and Purchase Sharing Meeting” organized by the City Association will be held at the Fuqiao Hotel in Shaoxing. During the two-day event, the activity side promoted the Chinese textile enterprises in the new Silk Road era through the new channel through the “One Belt and One Road National Business and Trade Docking, the New Designer Brand Communication and the Keqiao Excellent Textile Enterprise Visit”. The transformation has improved.

Since ancient times, Zhejiang has always been an important node of the “Silk Road”. During the Sui and Tang Dynasties, through the docking of the Beijing-Hangzhou Grand Canal and the Silk Road, Zhejiang’s silk and porcelain continued to flow to Central Asia, West Asia, and Europe, and modern times. Since then, the coastal area of ​​Zhejiang has become the earliest open area in the country. Since the "One Belt, One Road" initiative was put forward, Zheshang has become the main force active in the "Belt and Road" battlefield. As the operators of China Textile City, whose annual sales have broken through the 150 billion yuan mark, many Keqiao textile enterprises have already been eager to try the textile market in the countries along the “Belt and Road”. To this end, China Textile City plans to launch the “Belt and Road” promotion plan, through a series of activities to promote the exhibition, as well as a series of activities such as forums and catwalks, and organize the Keqiao Textile Enterprise to go out and further enhance the “Keqiao·China Light” The brand image of “Spin City” in overseas markets makes fashion textile fabrics all over the world. This sharing of exchange activities is an important matching link for this year's promotion plan.

According to the event organizer, this sharing can be regarded as a strong selection. Keqiao textile enterprises representing “Made in China” will face the inspection and test of the international high-end market; it is also a zero-media procurement: China's textile fabrics, curtain fabrics, wallpaper wall coverings will directly negotiate and connect with the “One Belt, One Road” national large-scale buyers to help enterprises to internationalize their journey; it is also a fashion collision without borders: the “One Belt, One Road” national new design The division communicated and displayed, allowing Chinese textile companies to carry out in-depth linkage of international resources.

During the event, the organizers specially invited buyers and traders from Thailand, Malaysia, India, Russia and Italy to come to the site to communicate the procurement needs with Keqiao Textile Company and further explore the feasibility of joint overseas market expansion. Sex. In addition, a group of industry experts who have rich “One Belt, One Road” national access resources and are familiar with the trade characteristics of relevant countries will also attend the meeting to make plans for Keqiaobubu to go out and make suggestions.

In addition, a group of cutting-edge designers from France, Britain, Canada, Russia and other countries will also attend the meeting. While seeking high-quality fabrics, they also hope to cooperate with Keqiao enterprises to jointly expand the huge potential of the Chinese market. They are mainly designers of the post-80s, and their unique design style has also made them a rising star in the country.

The combination of fashion and commerce, the Chinese and foreign multi-party ideas collide and dock, "New Silk Road, New Path, Belt and Road, International Textile and Apparel Trade and Exchange" not only promotes the development of forward-looking products, but also promotes the effective connection and activation of potential huge market demand, and promotes China. Collision and integration of upstream and downstream textile industry chain design concepts at home and abroad. It will become a rare opportunity for China's high-quality fabrics, home textile curtain fabrics, wallpaper wall coverings, to showcase fashion innovations, to express fashion attitudes and to convey the commercial value of Chinese design.

Editor in charge: Xu Yuehua