There will always be someone

More ahead than you think of the future

There is always change

You are more disruptive than you think

M conzept

New Image kicks off

M conzept

Grand opening on December 24

Your ideal wardrobe for the new season

M conzept is a one-stop shop (collection store) under MOISELLE, providing brands including mdms, GERMAIN PARIS and LANCASTER PARIS. This concept store adopts a lifestyle-first approach, covering style, art, design and other aspects, and aims to provide a diverse shopping experience.

Three major brands

Voice for soul exploration

mdms is a young brand launched by MOISELLE in 2004, which means "young lady". In design, mademoisell follows the design concept of MOISELLE style, which is flexible, fashionable and elegant. Use neo-romantic techniques and multi-level mashups. Presenting a playful, lively, interesting, exquisite fashion atmosphere, it attracts young women who dare to try and experience fashion life, and are willing to express their attitudes.

GERMAIN PARIS is a design studio established in Paris in 2004 to provide exquisite design services for the world's leading designer brands. In 2010, the MOISELLE Group took over the GERMAIN PARIS studio to expand its business in Asia. Exhibition halls and design studios in central Paris.

The purpose of GERMAIN PARIS is to introduce new luxury concepts by providing customers with items required for various occasions and different climates. Drawing inspiration from the daily lives of modern women, the brand chooses to focus on original and fashion pieces, not just elaborate luxury items to create a relaxed and stylish look.

Lancaster, an all-encompassing brand of handbag accessories, has created a world of handbags. Lancaster enables women to express their personality and create their own personal style, focusing on the expression of design and craftsmanship. Positioned on fine leather goods and accessories for modern luxury, Lancaster combines modern design with high-quality materials and superb craftsmanship using modern and traditional techniques.

Each piece of the M conzept collection store has its own unique soul, which combines the designer's vision, experience, and insights on fashion, and is full of the ingenuity of exploring the inner self. In addition, the M conzept collection store in addition to art, Fashion also includes 5% of life, home and other parts. Every detail can feel the lifestyle brought by design, and advocate concepts such as health, environmental protection and creativity. The purpose of M conzept is to enable every customer to buy the most suitable products for them.

Discover the power of design

Unlocking forward posture

Creative Director Harris Chan, graduated from the London School of the Arts, majoring in Fashion Management. After director Chen Baizheng worked as a designer in Paris, he joined the Moose Group in 2009. Shanghai Fashion Week won the "Fashion Style Award" of the year and the "Best Presentation Award" the following year. Later, one of the dress designs was nominated by the United States as one of the top 50 most gorgeous works. Harris was selected as one of the 500 most influential people by the high fashion lifestyle magazine "HONG KONG TATLER" in 2018, which has played an important role in driving the trend culture of Hong Kong.

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2019 AW COLLECTION

Soul Discovery Tour