In recent years, the development of the fabric industry has been obvious to all. From a single “cloth” product to “integrated package” and “integrated soft-packed solution”, fabric home furnishing companies overtake at full speed in the fashion wave.

Because it is no longer satisfied with the sales of raw materials and secondary processing of curtains, the finished curtains came into being, and with the coordination and aesthetic pursuit of the overall collocation, the overall soft assembly has become the mainstream. With the style as the mainstay, the furniture as the main body, and the textile home textile soft distribution as the core, providing consumers with diversified overall soft-packing services has become the main mode of the overall soft-packing enterprise. Nowadays, brands such as Molik and Butterfly Yiyi have designed the store to become a home fabric living hall, selling curtains, fabric sofas, bedding, wall coverings, furniture, home accessories and other products in the store to show the overall design charm. , to restore the scene of home life.

In January 2018, the home fabric brand Butterfly Yiyi officially defined the curtains and the overall home as “family fashion collocations”, and at the same time, “home fashion collocation” as the selling point of curtains and overall homes. Butterfly Yiyi once again walked in the forefront of fashion and conveyed to the nationals the “dominant” status of the cloth character in the home.

How does the fabric from the "supporting role" to the "family fashion collocation"? At the 35th Dragon Furniture Fair, I was fortunate enough to interview Mr. Chen Zhangyi, the curtain department of the Butterfly Yiyi. “In fact, the product, design and service is called the overall soft decoration. The home fashion collocation is the real soft assembly. Landing, it is mainly divided into three changes. First, not only to do a simple product portfolio, but to deepen the design service; second, to go out of a single product to buy and cure thinking, to do experiential marketing; finally, while catching up with the trend It will grasp the trend and create a trend for the owner of the room."

So, how does Butterfly Yiyi pick up the selling point of “family fashion collocation”? The person in charge of the butterfly Yiyi told the reporter that its specific performance is: 1,24 years of fabric design and development, product matching professional experience. 2. Backed by the cooperation of “Production, Research and Research” of Hunan University of Technology. 3. The domestic design teacher Wu Yunxia is responsible for the training tutor of the Butterfly School. 4, Butterfly Yiyi "3D cloud" design with "predicted home." 5, the butterfly design of more than 500 people across the country with team resources sharing. ? 6, butterfly 斓 斓 sofa, curtains, soft beds, wall coverings and other products overall home design.

Mr. Chen Zhangyi, general manager of Butterfly Yiyi Curtains Division, said that “the concept of fashion collocations is not only a marketing scene, but we are more willing to make it an emotional scene. We hope that in the future, when you drink End of coffee, watching the film, the first thought is to soft home shop around, and we hope that it will load from the Chinese urban population living scenes. these scenes have to imagine the future of the family, there is the bottom line for the solitary life, There is also a confrontation between people."

From the obscurity "supporting role" to the most beautiful "supporting role" to today's "family fashion collocation", "clothing" from the time of its birth, it has the characteristics of integrating functional and artistic, and many excellent The cloth brand is like Bole, which makes it more obvious in guiding the trend of soft wear. We look forward to the blossoming of the fabric industry and look forward to more innovations and breakthroughs to guide the fashion trend and let the family fall in love with the family.