On June 28th, the “2019 China Digital E-Commerce (Guangzhou) Development Summit” and the 2019 South China E-commerce Gold Awards Ceremony hosted by the Guangzhou E-Commerce Industry Association were held at the Langham Place International Conference Center in Guangzhou.

Alibaba, Yongyin, Ruhan Holdings, Huanhuan and other well-known e-commerce companies and related responsible persons attended the conference. Everyone gathered together to work together to develop the next stage of the e-commerce industry and form a joint effort to discuss the future.

As the president of Guangzhou E-Commerce Industry Association, Fang Jianhua, chairman of Huimei Group, gave an opening speech at the conference. He said that China's e-commerce is facing a third change, from traditional e-commerce to social e-commerce, from social e-commerce to digital e-commerce.

"Digitalization has become a major trend in social and economic development. Under the strong stimulation of digitalization, traditional e-commerce has accelerated its upgrading. In the process of e-commerce development, a new wave of 'digital economy' will be ushered in."

New opportunities for digital e-commerce

In recent years, Guangzhou's e-commerce industry has flourished, and its business scale and online retail sales are both leading in the country. The volume of express delivery business ranks first in the country for five consecutive years. With the government's emphasis on and support for e-commerce companies, Guangzhou digital e-commerce is welcoming unprecedented opportunities.

At the conference, Fang Jianhua interpreted the enthusiasm of digital e-commerce from the three dimensions of consumption entrance, lifestyle and organizational structure. He believes that with the acceleration of 5G, the popularity of mobile payment, and the rise of the main consumer of the post-90s, Taobao live broadcast, vibrato short video will become the birthplace of the next peak of consumer economy.

"It is a trend, at least for the next 5-10 years. It is an upgrade of photo marketing to video and social marketing. It is also a technological innovation from 'people looking for goods' to 'goods looking for people'. We have already ushered in numbers. The new era of e-commerce."

However, Fang Jianhua also reminded that in this environment, enterprises should strengthen the layout of the supply chain. “Consumers buy from the original picture, buy it while watching the video, and then upgrade to become a side-by-side selling and buying and selling. The life cycle of the business model is getting shorter and shorter, and the speed of product upgrading is getting faster and faster. Therefore, enterprises need to continuously improve the technological content and design level of products to win market competitiveness.

Group digital layout

As early as the insight into the market changes, Huimei Group started the digital layout of the company, and in early 2018 formally proposed the concept of "smart Huimei".

On the one hand, the Group independently developed the “Huimei Cloud”, an integrated management system platform dedicated to Huimei Group. The cloud platform includes Huimei Group's supply chain system, order management system, work order system, offline store system, data chart analysis system, personnel administration system and collaborative management system, etc., which are extremely important to the Group's business development and organizational management capabilities. Great promotion.

On the other hand, the Group's strategic investment in the smart manufacturing industry park in Jiangxi, promotes the intelligent and automated process of the fashion industry, and plays a strategic synergy for the company to maintain its supply chain competitiveness. It also sets the stage for the cooperation of suppliers. Benchmarks and samples.

For Taobao live broadcast, vibrato short video, Huimei Group has also been involved in the past, and through these channels, continue to increase the number of new user groups, revitalize old fans, overlay brand exposure to generate actual business value. Under the intensive cultivation of the brand, Inman Live has won the number one ranking of the beauty category business for many times, and Yinman Yaoyin once occupied the second place in the clothing and shoes fans list, second only to Uniqlo.

Huimei won two more awards

The conference and the 2019 South China E-commerce Gold Label Awards Ceremony. Thanks to the achievements of the new retail and the influence of the brand, Inman and the first language of the Huimei Group were awarded the “New Retail Enterprise of the Year” and “Most Brand Value Enterprise Award” respectively.

As the first women's brand to go offline from the line, Inman's new retail has made its own moves from scratch. After four years of development and precipitation, nowmany's footprint has spread across 179 cities across the country, opening more than 600 stores and making profits. Overall sales in 2018 increased by 40% year-on-year, and single-store results increased by 19% year-on-year.

In the process of development, the first language brand has formed a unique brand personality and design style. The brand has always adhered to the concept of “art tide” and actively promoted cross-border cooperation with artists and creative groups around the world. This year, it has joined forces with many famous IPs such as Popeye and Chow Tai Fook to show more and more young consumers. The image of the tide of art infinite imagination.

The construction of digital China is about to enter its peak period, and the digital economy will also become the new kinetic energy of China's economic development.

This year's Digital E-Commerce Development Summit is closely following the new situation of the industry, focusing on new concepts of the industry, and building an excellent platform for ideological collisions for the majority of enterprises, which is conducive to enhancing the overall level of e-commerce enterprises in South China and promoting new breakthroughs in the e-commerce industry. longterm development.

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