German high fashion brand Jil Sander interprets minimalism

German high fashion brand Jil Sander interprets minimalism

Jil Sander, a high fashion brand from Germany, has been leading the creative philosophy since its birth and has become the perfect interpreter of minimalism. In fact, there are many followers of Minimalism, but few brands like Jil Sander to use it as a kind of meticulous study of art, so that quality, tailoring and temperament complement each other, allowing fashion to be perfectly textured in minimalism.

Since Jil Sander's first women's collection was released in 1973, Jil Sander has successively launched leather collections, men's wear, accessories, bags, and perfumes. For thirty years, Jil Sander has always led the simple trend. It is Jil Sander’s constant pursuit to abandon all the extra details, comfortable wear and minimalist design. Its precise tailoring does not exaggerate the body curve, showing a clean and neat overall profile.

Lawrence Steele, a well-known fashion designer, once described: "A Jil Sander's clothing allows you to wear it for 10 years and then leave it to your daughter."

Jil Sander always wears elegant and graceful women. In men's fashion, Jil Sander is also simple and original.

In July 2005, Jil Sander appointed Belgian designer Raf Simons as the new creative director responsible for his men's and women's collections. This season's autumn and winter men's and women's collections are the first designs Raf Simons designed for Jil Sander. Not long ago, these proud works of Raf Simons also formally settled in Shanghai Plaza 66.

Jil Sander's women's wear is still simple this season. The lightweight wool material is combined with wrinkled silk. The application of knitted fabrics and velvets, whether worn in a single piece or in layers, reveals the sensuality and uniqueness of modern women.

The exquisite cutting technique was recognized by Raf Simons as the most important element of this season's Jil Sander men's collection. Loose coats and coats, a wide and smooth drape shoulder line, and pedicure-friendly trousers... no frills, simple and modern.

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