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Romon: Retail buy two legs to walk
The financial turmoil sweeping the globe has brought a certain impact on the apparel industry. Many domestic apparel companies have struggled with difficulties. However, the Romon Group has risen headwind in pioneering and innovation. In 2009, Romon continued to change and upgrade its fashion and internationalization, paying more attention to the coordination of colors and styles and paying more attention to collocation. Take 2009 autumn and winter new products as an example, "Business Series" accounts for about 30%, "Leisure Series" about 50%, "Fashion R Series" about 20%, each series has its own strengths and weaknesses, and only "Casual Series" New models listed. It is worth mentioning that the newly launched "Fashion R Series" will be narrow-type suits, black and white gray mainstream colors coupled with some fashion colors, the introduction of the international fashion features of the city in order to cater to the current fashion and young people The pursuit of both business and clothing. Romon Group has also set up a high-level professional wear Loomon Center in all branches of the country set up specialized agencies to improve the government and enterprises purchasing the successful rate. In the competition of buying apparel bidding, Romon Group became the fixed-point manufacturing enterprise of 16 ministries and commissions of the State General Administration of Customs and the Supreme People's Court, with a production capacity of 600,000 to 700,000 sets. Driven by the Romon Head Office, branches and franchisees all over the country also have expanded their purchasing channels. Rohm and Memnon Sun Xiaoyun, a franchisee in Xiangfan, Hubei Province, has annual retail sales of over 10 million yuan, while the group purchase volume is 1 million more than the retail sales. Retail, buy two legs to walk, improve Romon in the local market share.