A few days ago, Bosideng’s leading brand in down jacket 2013 was held in Yueyang, Hunan Province. The theme of the conference was “Win ​​Your Own and Win the World” and issued a mobilization order for down market seasonal products. Through this launch event, Bosideng will help high-quality customers to seek a successful way of running the business. At the same time, Bosideng's concept of new fall feather down apparel introduced at Bosideng highlights the transformation of the Bosideng brand to adapt to the trend. It is reported that a large-scale apparel forum was specially arranged during the conference. Yang Dazhao, China's first apparel industry strategy expert, shared the brand marketing strategy of the apparel companies with everyone at the forum.

At the same time, in the Yueyang Summit, Bosideng introduced a new category of down jackets, Autumn Down, and explained the main characteristics of the down duvet in the autumn of 2013. Bosideng autumn duvet with the core of “color and warmth” as its core point of appeal, in addition to being integrated into products 57 kinds of trend colors, a variety of ways to wear, but also advocate the current young people to have a relaxed and comfortable way of life.