Smith Barney two casual leisure "giant" change the rabbit rabbit children's clothing product innovation

After 2010, a batch of international fast fashion brands such as ZARA, H & M, etc. are getting stronger in the Chinese market. Pressure on the overall market competition of domestic casual wear brands represented by Semima and Smith Barney increased sharply. The French Nice rabbit children's clothing is strict product design and fabric selection, greatly enhance the product power, by the vast number of consumers. What makes the brand a surprise is the rapid growth of terminal property rental costs, increased labor costs, e-commerce, shopping malls and other emerging retail channel differentiation of the original channel pattern, the brand own store operating capacity is uneven, the terminal consumer market is weak and so on Focus on. Moreover, the market consumption upgrade, the characteristics of consumer segments are also increasingly apparent, the overall slowdown in the apparel industry, inventories increased, the benefits of declining situation. In this big test, Volkswagen casual wear brand and sportswear brands, are bear the brunt of the affected. Nice rabbit from France, France, children's wear has always insisted on the European fashion style, advocating simple atmosphere, fresh and natural, for the gaudy children's clothes into a fresh breath. The current children's clothing is somewhat dazzling, a variety of cartoons, monkeys, rabbits, bears, pigs, as well as Altman, Superman, Iron Man, coupled with corporate promotional brands do anything they want, a variety of LOGO, business Name, brand logo in the children's clothing should be clean doodle, and made the children's clothes should be filthy dirty, large-scale printing dazzling, annoying. The Nice Rabbit children's clothing but instead pay more attention to the use of natural and healthy fabrics, still abandon the formaldehyde-rich printing dyes, clever use of various colors fabric splicing technology, while maintaining the childlike taste to children with fresh feelings and health assurance, and children's clothing Concise, noble atmosphere, refined extraordinary, people shines. Coupled with the "accordion children's clothing," "magic children's clothing," "back to back music" and other children's clothing and smart design, so that every child put it down, crazy chase. In the words of Ms. Jade, director of children's wear design at Nice Rabbit, "Nowadays the world is changing rapidly and there are many temptations. Children's wear in Chinese society is already excess. Our philosophy is never to produce any inventory nor to produce rubbish. Good design, to ensure that each has a paragraph of its own unique story, to ensure that each one has become a boutique. E-commerce so that both entities or stores, are our sales channels only. "Nice rabbit official website: .com Nice Rabbit Promotion Website:

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