Ochirly EU force parent company Trendy International Group Trendy International Group has launched a new brand Covent Garden, Covent Garden and the brand name of the same name in London's famous tourist shopping district, when it was revealed that the brand general manager Zhang Jingzi told WWD interview, targeting high-end brand, priced at 2000 yuan to Between 10,000 yuan, produced by China.

When talking about the overall business of Mr. Herkie, Zhang Jinghao said that the growth of the Group under the impact of the slowdown in China’s economic growth is decelerating. It is inappropriate that she did not disclose any specific data. Heri’s chief executive Xu Yu refused to interview him.

Tang Xiaotang, a luxury industry analyst, doubts Hodge’s strategy, saying that it is very difficult to go higher prices under the downward trend of the entire luxury market.

At present, China's mid-to-high-end women's wear brands include the Shenzhen brand Marisfrolg Masfil and ELLASSAY Golusi. The former had a turnover of 2.56 billion yuan in 2013, which is the same as Covent Garden's 30-45-year-old target audience.

“Europe force that has been positioning OL has been unavoidably slowing down or even declining after entering fast into the Chinese market. Coupled with the economic slowdown, this is a collective crisis in China. Listed companies such as Belle and Daphne are reporting It is reflected in China, but resorting to high-end is definitely not the best way to solve the problem of Herkie's growth.” Tang Xiaotang, a luxury industry analyst, said, “In addition, trying to use Covent Garden, this “foreign name” is hardly the same as before. Re-attracting consumers in the information age."

In December 2011, luxury capital giant LVMH's private equity fund company L Capital Asia strategically invested 10% in Hercules for US$200 million, resulting in a valuation of US$2 billion. The group also includes brands such as Five+ and Trendiano. In 2013, 10 Corso Como Shanghai, a joint venture with Milan's fashion boutique, 10 Corso Como, opened.