Interview with Hangzhou Bai Baihui brand women's marketing director Wang: Building China's most potential of the best women's brand

"Every time I walk through this cafe, could not help but put down the footsteps ..." A "walk through the cafe" so that " Thousands of Hui " the name resounded through the streets. Today, thousands of benefits is still everyone relish, but not because singer "Thousands of Hui", but because of Hangzhou Thousands Hui brand women, then this stormy past 20 years, the brand is exactly what kind of business? Next, let us follow the introduction of Thousands of thousands of marketing director Wang to understand one by one.

千百惠

Thousands of Hui Wang, director of women's marketing director to accept China Beauty Network interview

Reporter: From the "Women's Capital, the House of Silk - Hangzhou," Hundreds of women's clothing is a brand? Please Wang brief introduction under thousands of benefits.

Wang: Thousands of Hui This women's brand was founded in 1996 by Ying Lingfeng chairman of the chain to join the nature of the brand.

Reporter: So what are we the main consumer groups for which thousands of benefits?

Wang total: Our consumer groups are women between the ages of 20-50, the age span is relatively large.

Reporter: Although we all say that business is not doing well now, especially in the women's wear industry, the competition is fierce. However, the development momentum is still so strong. How do you feel the most important advantages in Chep Huijie?

Wang total: Our advantage in recent years to play most vividly, the most important is the chain of the system, the model is done well, so we are more and more powerful.

Reporter: The apparel industry has been such a saying of light and peak season, which is also a test of dealers and brands of a stage, the total Wang how to treat this problem?

Wang: I think "off-season is not short" This is a manifestation of the strength of the brand, Thousands of companies have indeed done the "off-season is not short." Because all the stores in the off-season when you still dazzling array of goods, it is still colorful, so that its sales in the off-season there is no business or sales decline.

Reporter: It is understood that the recent we have participated in the "2015 Hangzhou Women's Wear Ranking" a selection of activities, and is to stand out in all participating brands, won the second place, do you think such activities to participate in the development of the brand What to promote?

Mr. Wang: When it comes to thinking about this selection event, I think this event is well organized. First, it brings together the operational capabilities of our team, as well as the distance between us and our customers, the heart and the heart. This event will play a key role in the development and promotion of the brand's future Thousands of companies.

Reporter: Hangpai women as well-known brands, coupled with the selection of activities, presumably attracted more attention to the franchisee, then you want to join the brand we need to have what conditions?

Wang: After the brand selection of calls and online message consultation Thousands of customers more than ever before, to join Thousands of thousands of this brand, our request has two points: the first is in the local A-type lot, the second need to double Facade shops can join our team.

Reporter: Wang as the brand director of Thousands of Hui market, the ever-changing market development must have their own unique insights, how do you view the current women's market?

Wang total: I think the women's market is still good, we are doing more and better in recent years, great. Thousands of women's wear brand experience for 20 years, I believe my colleagues in the joint efforts will be higher and higher, the product will be more and more toward high-end.

Reporter: At the end of the interview, please let Wang know a few words with your team.

Wang total: Dear family, colleagues, we work together, our tomorrow will be more brilliant.

Reporter: Thank you for sharing wonderful Wang, I wish Qian Baihui brand development to a higher level, but also very grateful to thousands of Hui has been the strong support of China Beauty Network. Thank you!

Wang: Thank you. Thank you, China Beauty Network for many years we sincerely cooperate, but also thanks to the beauty network to our corporate publicity, thank you.

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