YOEYYOU: YOEYYOU brand positioning original designer brand, "YOEY" is the name of the main designer, and she is surnamed, so the brand name is named after her name. In addition to the main designer, we have a team of more than 20 designers.

Our consumer group is 25-45 years old, we don't go too far to pursue very popular customers, because I think every real designer brand has its own language, you need to understand your design language. People come to appreciate you and consume you, but not all people will resonate with you, so the product will certainly be a niche. So we don't have to pursue the marketing model of fast fashion, which is two different directions. In terms of product style, we don't have much bias, just say it is more concise, the design is stronger, and the requirements for quality and gallery are higher.

At present, the target of brand cooperation is the buyer's shop and the brand collection store. As for the future, it may develop into a commercial brand.

Reporter: What is the average price of our price?

YOEYYOU: Our 2016 autumn and winter products range from 2,000 to 10,000. In fact, today's consumers are also looking for something different and have a sense of design, and not just to pursue the brand effect. At this time, the space of the designer brand comes out, which is also a good trend.

Reporter: For the first time, our brand debuted at the Shenzhen Service Fair. What kind of idea do you want to bring to the audience?

YOEYYOU: The theme of this exhibition hall is “balanced spiritual world”, which presents an open attitude to everyone with a “play design” attitude.

Reporter: The source of inspiration for this issue?

YOEYYOU: Actually, we don't have a fixed focus. The theme will be a little change. There is no framework in the direction of the big theme, so we are more free to design. This is what we call the concept of “play design”.

Reporter: How is the balance and unification of design and business grasped?

YOEYYOU: In my opinion, an original designer can't be completely unified with the market. Because, if you go to cater to the market, you will lose the independence of the designer; but if you simply pursue the independence of the designer, you will lose a lot of market. So in this respect, I feel that there is no way to be completely unified. So in terms of designers, brand owners, and sales teams, we can only consider these things on more levels, rather than letting designers consider them.

Reporter: Do you have confidence in the future of your brand?

YOEYYOU: Of course you have confidence. For this exhibition, including the Shenzhen Garment Association, we have given us a lot of support. The response is also obvious to everyone, including products and creative design.

Reporter: What are the plans for the brand's offline channels and online sales?

YOEYYOU: The offline city is still in the original first-tier cities, including Beijing, Shanghai, Hong Kong, etc. The exhibition will also participate, and there will be more forms, including some international platform showrooms, and may also be combined with some designer brands for more activities. Online sales will also be considered, but now more are placed in physical stores.

Reporter: Is the YOEYYOU brand founded for the first time this year?

YOEYYOU: No, we participated in the showroom of Shanghai Fashion Week last year. This year we also participated in the showroom of Shenzhen Fashion Week.

Reporter: How to control the quality of the product? Is there a supply chain?

YOEYYOU: We have a bigger advantage and background than other original designers, because we have our own fabric companies and our supply chain has very good partners. This is why our products can use European fabrics but can control costs well. These are the support of our fabric companies. Our fabric company and clothing company are parallel, and there is a living space of more than 1,000 squares, which is a collection of clothing studios, cafes and so on.