In the future, I can't really take a look at a piece of clothing. It is no longer just shame and fashion. It also has life, business functions, and technological intelligence that you can't imagine. It will even change your lifestyle. Up to a dozen storage locations, from keys and pens, to the IPAD MINI can easily accommodate your travel. Have a smart bracelet with Apple, Android and Bluetooth: Whether you are running a taxi, your phone is missing, you will be automatically shaken to remind you, as well as an alarm clock and call reminder. A variety of removable portable devices, can be turned into a shoulder bag after folding, functional eye mask, hidden inflatable pillow, free to disassemble fashion warm gloves, detachable down jacket, windproof waterproof, business APP... On July 26th, at the "You are the future" 柒 brand smart fashion conference held in Xiamen and the spring and summer 2017 new product launch conference, this smart fashion jacket that redefined the definition of human clothing was officially unveiled and announced China. Men's wear officially entered a new era of smart fashion. This move will subvert the clothing industry chain. Last night, the reporter directly hit the first public appearance of this magical jacket, and talked to the chairman of the brand, Hong Yu set, to deeply interpret the brand to create a smart fashion industry chain, build a deep layout of smart fashion new ecology, and of course there are more insiders. . Secret: What is a smart jacket? In the era of Internet +, a good piece of clothing must meet the five elements of "good-looking, good-looking, good function, good intelligence, good technology". This smart fashion jacket is all derived from the top-notch design of the smart fashion laboratory. The team of designers and smart equipment suppliers are ingenious. It is worth mentioning that this futuristic jacket is officially listed in today's Tmall. The smart fashion jackets presented at the smart fashion conference showcased the five innovative designs of technology fabrics, exquisite accessories, multi-functional design, cool intelligence and business travel APP to meet the needs of business travellers. Why develop a smart jacket? The homogenization of products in the men's wear market in China's business travel is serious, and there is no fresh communication topic. The industry has stepped into the era of brand competition as the core, requiring more differentiated products to meet the different needs, preferences and tastes of consumers, while male consumers pay more attention to fashion tastes when choosing their own clothing. And brand appeals. Technology has changed lives, and wearable devices such as smart bracelets and smart watches have become a must-have item for the influx of people. In the 21st century, global textile and apparel are also developing in the direction of environmental protection , ecology, intelligence and digitalization, which means intelligence. The prospects for clothing are getting wider and wider. Of course, the above analysis is the industry background and development trend. As far as the brand itself is concerned, this is another self-breaking and subversive innovation. dialogue [Hong Yu set: a step ahead is a hero, too much lead can cost a lot, but the market is still not mature. 】 (柒牌 Chairman Hong Wei set) Reporter: What is the opportunity for 柒 brand to get involved in smart clothing? What is the significance of smart clothing for the overall strategic transformation of the clothing industry? Hong Wei set: In recent years, the development of smart technology is obvious to all. This is the tide of the development of the times. No one or any enterprise can stand alone. Everything is connected and connected to everything. This is the future world that can be seen now. In the face of such a tide, the plaques must of course not be out of the way. On the contrary, we must take the initiative to attack and win the top spot. Therefore, this time, we took the lead in the domestic menswear industry and launched smart clothing. Smart clothing not only broadens the function of clothing, but also makes smart products have better carrying space. We are very optimistic about the development of smart clothing. Now many companies are saying that they want a strategic transformation. If it is a blind strategic transformation, it will only make the company die faster. Therefore, the plaque must be innovative while walking. On the one hand, we stabilized the basic disk; on the other hand, we must see decisive trends, innovative products and experiences. Reporter: Can you share the whole process of R&D? Hong Wei set: The brand has been paying attention to the development of smart clothing as early as a few years ago, but we have not blindly launched this smart clothing project. One step ahead is a hero. Too many leads can cost a lot, but the market is not yet mature. Since last year, we believe that the smart clothing market is beginning to mature. According to our research, people have begun to accept and expect the advent of smart clothing. This is the background for us to start making smart clothes. What we want is not only to do one, or a series of smart clothing, but to create an entire smart fashion industry chain. The brand has built a smart fashion industry chain from supply chain to product, including smart supply chain, smart shop and smart products. We also initiated the establishment of the brand-name intelligent fashion laboratory, covering scientific research units such as Tsinghua Research Institute, as well as high-tech manufacturers. We hope that more research units and high-tech manufacturers will join our labs and share smart clothing. Great market potential. In the beginning, we set the standard for smart clothing: good-looking, good-looking, good function, good intelligence, good technology. Our entire research and development is also carried out around these five "good". Reporter: What was the original intention of launching creative smart clothing crowdfunding? Hong Wei set: On May 16th, we launched a creative crowdfunding on future clothing. At this event, we attracted more than one million people's attention, and we also selected more than 100 creative proposals, covering intelligent transposition, temperature regulation, health monitoring, anti-lost positioning, automatic cleaning and so on. Although many proposals are unconstrained, and many may not be realized in the near future. However, we are delighted to learn about everyone's interests and needs, and even give us solutions, which are conducive to the long-term development of smart clothing. This is also the first time that the brand has used crowdfunding thinking to explore its own new way, and it is also a very successful crowdfunding application, which maximizes the fit of its first smart clothing and market. In the increasingly fierce market competition, it is very important to do a good job. It is our original intention to understand consumers and maximize the satisfaction of consumers. Intelligent technology is the development direction of products, and the brand is striving to be the smart fashion leader brand at home and abroad. Sunglasses Pouch,Glasses Pouch For Glasses,Sunglasses Pouch For Glasses,Glasses Eyewear Pouch Milson Company Limited , https://www.milson-packing.com
