The China Textile Industry Federation's Creative Figures Organizing Committee set out from the transformation of industrial clusters and joined hands with Haining China Home Textiles (Spring) Expo in the spirit of cross-border and win-win. It was launched in the afternoon of March 3rd to “interpret home textiles”. Supply-side reform, convergence of design, innovation and development of new ideas, the theme of the 2016 China's textile industry annual innovation Haining Forum. When asked by reporters about Haining Xucun home textile industry, several interior designers who were invited to participate in the forum gave the answer: "Products are identical, and differentiation is insufficient." When summing up the forum, Vice Chairman and Secretary-General Gao Yong of the China Textile Industry Federation pointed out that interior designers have pointed out the direction of supply-side reform in the home textile industry. This is to increase design and lead consumption through differentiation.

Gao Yong said that in order to better meet consumer demand, the Chinese textile industry has already begun supply-side reforms. In 2015, as the entire industrial economy continued to decline, the textile industry can maintain its leading position in the industrial economy because the textile industry has made structural adjustments during the past two five-year plans. On the one hand, the textile industry adjusted its industrial structure. During the “Eleventh Five-Year Plan” period, the textile industry emphasized the increase in the proportion of industrial textiles in the total textiles, and at the end of the “Twelfth Five-Year Plan”, the consumption of industrial textiles in fiber consumption. It already accounts for a quarter of the entire textile industry. On the other hand, the textile industry has long been committed to the adjustment of product structure. This is in line with the Ministry of Industry and Information Technology under the deployment of the State Council. The "Sanpin" action plan refers to the plan to increase variety, create brands, and improve quality.

Gao Yong said that the past 15 years have been the fastest-growing textile industry in China for the past 15 years. The variety of home textile products has been greatly increased, and the scale of the industry has grown. China's textile industry has become the largest home textile industry in the world. The Chinese textile industry has developed to this scale and industry practitioners have exerted great efforts. However, in accordance with the supply-side reform requirements put forward by the Central Government, in the supply-side structural reform of the home textile industry, home textile products urgently need to change the situation of product similarities, and guide consumption through differentiated development, which is the main task of the next reform.

At the opening ceremony of the 2016 Haning China National Textile Expo held on March 3rd, Yang Zhaohua, president of the China National Textile Industry Association, emphasized that the home textile industry should speed up supply-side reform during the "13th Five-Year Plan" period, absorb excess production capacity, and match production and sales. Products, improve the "effective supply" of products, and realize industrial transformation and upgrading. Efforts should be made to change the mode of economic development and guide production with consumer demand in order to guide consumption and promote industrial development. The home textile industry should promote "new life", build "new home textiles", and vigorously promote the application of new technologies, product research and development, channel innovation, brand building and internationalization to coordinate the international and domestic markets and resources.

Yang Zhaohua said that with the changing consumption patterns, traditional consumer channels are facing more challenges. Even better products also need channels to complete the second conversion. Products sold to consumers can become products, otherwise it is inventory. Therefore, the home textile industry must constantly innovate channels and actively cooperate with each other to make the distribution channels more diversified.

The selection of the annual innovation figures of the Chinese textile industry has been carried out for 11 years. It aims to promote innovation throughout the industry and to inherit the innovative spirit of entrepreneurs. The forum was hosted by the Organizing Committee of the China Textile Industry Federation's Innovative Characters, organized by the China Textile Industry Federation Media Center, China Textile Magazine, Xucun Town People's Government, and Haining China National Textile City.