Ordos: the most comprehensive brand in the category

Brand Review: Since the establishment of the parent company in 1979, Erdos has formed a strategic pattern of “six major business segments in an orderly manner and the ten leading industries in coordinated development” after more than 30 years of development and large-scale industrial expansion. The Group has entered the list of 520 key enterprises in the country and top 500 Chinese companies. The Ordos upgrade strategy is based on the consumer advantage and brand advantage accumulated over 20 years, expanding the Ordos brand from a pure cashmere brand to a cashmere-based one that includes other fiber materials and apparel categories. High-end mature women's wear brand. Through the improvement of product design, product category expansion, terminal image transformation, expansion of terminal networks, as well as the increase in the depth and breadth of promotion, the Group will effectively promote sales growth and brand influence in Ordos, and realize Ordos’s men’s and women’s wear. The three-dimensional development of cashmere in three areas. After more than 30 years of development, Ordos has become a mature brand with few network coverage, rich ages, and both men's and women's clothing. Relying on strong brand resources, Ordos has successfully completed the full expansion of high-end cashmere clothing and sweaters, as well as men's clothing, women's clothing, underwear and other non-velvet garments, and is a leader in the Chinese cashmere industry and a leader in the Chinese fashion industry. Brand.

JB: The Pearl of Wool Spinning

Brand Review: Zhejiang Zhenbei Co., Ltd. is located in Zhili, a famous town in the south of the Yangtze River. It is a collection of cashmere yarn, cashmere sweater, cashmere sweater, silk shirt, cashmere coat, cashmere underwear, milk protein fiber underwear and other products. Cashmere, carding, dyeing, spinning, knitting and sales of all-round private joint-stock wool and textile companies. Zhenbei's products mainly include pure cashmere series, velvet series, silk series, underwear series, children's wear series, cashmere accessories and so on. According to the characteristics of the raw materials, the products can be freely selected in different occasions in spring, summer, autumn and winter. At present, Zhenbei has passed ISO9001: 2000 international quality management system certification, related products and trademarks enjoy "China Top Brand", "China Environmental Label Certification Products", "China Famous Brand" and other titles. Zhenbei currently has 600 stores, marketing network throughout the country more than 30 provinces, autonomous regions and municipalities, more than 200 prefecture-level cities. In September 2011, Djembe embarked on the development of e-commerce, launching JBJ Children's Wear, J&J Cashmere Accessories, and women's e-commerce customized models on the Internet.

Mi Huang: Luxury Cashmere Model

Brand Review: Mihuang company is located in Huzhou, the southern core city of China's cashmere. Its core brand “Mihuang” cashmere is committed to providing high-quality cashmere apparel for elites aged 28 to 48 years old. Pure cashmere's finest raw materials, elaborate craftsmanship and international fashion design concepts form the unique charm of Mi-huang's cashmere with its noble quality, simple elegance, and its brand connotation of “implicit luxury”. Mi Huanghua is luxurious but unassuming. It is full of calm, reserved and self-confidence. It represents the taste choice of fashion intellectuals. At present, Mihuang has entered more than 500 high-end shopping malls across the country and has a sales network all over the country. Mihuang's sales for many years have achieved a 20% to 30% growth, and the nationwide sales and brand influence rankings are in the forefront, establishing Mihuang's strong brand position in the cashmere industry.

St. snow velvet: Chinese business card of cashmere

Brand Review: Ningxia Shengxue International Enterprise Group Co., Ltd. was established in 1988. It is a joint-stock enterprise and a cross-industry, trans-regional and cross-border integration of industry and trade. Saint-Singapore owns and distributes 16 kinds of export commodities and countries that are jointly managed by the state, and carries out import and export business of other commodities and technologies other than the 14 kinds of imported goods operated by the approved company; it operates import processing and “three-for-one” business. Operating foreign trade and transit trade. St. velvet cashmere industry is mainly for the cashmere industry and real estate, cashmere products, marketing both domestic and foreign markets, for many years, St. snow velvet products exported to the United States, Japan and the European Union countries, etc., and in France, Germany, Canada established St. snow velvet Branded cashmere apparel chain stores, domestic sales of products in the domestic direct sales and distribution of more than 200 outlets. At present, St. Snowveld Group has five five-spin five-spinning spinning equipment and an annual output of 400 tons of cashmere yarn. Cashmere knitting Stoll computerized flat knitting machine 100 sets, with an annual output of 400,000 cashmere sweaters, 800 hand-loom machines, annual output of 800,000 cashmere sweaters, two knitting production capacity reached an annual output of 1.2 million. St. velvet group's main products are apparel, clothing and needle-shaped three categories.

Paro: cashmere fashion rookie

Brand Review: The “Paro” brand of Zhejiang Jinlibao Cashmere Products Co., Ltd. is a newly-built cashmere brand. It pursues classic and elegant styles, embodies fashion from France, and pursues fine quality and excellence in quality. Now Palo Cashmere has set up sales counters in large shopping malls in nearly 20 cities including Beijing, Harbin, Shenyang, Chengdu, Chongqing, and Hangzhou to form a marketing network with flagship stores, shopping malls, franchise stores, and self-operated stores. And in the further development of the sales market in the southwest and northwest regions. In order to increase the lead in the cashmere fashion industry and use the fashion culture to enhance the competitiveness of the brand market, Paro has accelerated the development and promotion of top cashmere fashion. In 2007, the design director Liu Fang represented the Palo brand in Beijing to hold the spring and summer fashion culture conference of China's first cashmere fashion with "pure" as its keynote. The texture of thin as a flapper explains the elegant and ethereal charm of cashmere fashion in spring and summer. Paro subverted the traditional concept of cashmere warm clothing consumption, so that we all realize that cashmere is not just autumn and winter products, but the four seasons supplies. This has also laid the industry position of Palo Fashion Cashmere Fashion.

For information on cashmere sweaters, please pay attention to the Chinese cashmere sweater trading network.

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