The warm and abundant sunshine, the warm and gentle sea breeze, and the unblemished white sandy beach ... all of which contain thousands of ancient civilizations and Mediterranean customs. On September 25th, a passionate tour with the theme of “Love the Mediterranean” opened the curtain for Yuanshafan's 2018 summer new product launch.

The collision and integration of the color blocks and the strong visual contrast are the perfect fit for the culture of the ancient buildings on the Mediterranean coast and the modern style. The luxurious lace embellishes the luxurious atmosphere of the medieval court and the comfortable state of the cotton and linen is close to nature.... The conference released a series of romantic melody of the Mediterranean style with five series.

Sicilian Jungle - If Italy is a boot, then Sicily is a gem kicked from the tip of the shoe. The passionate Sicilian style opened the first leg of this season's Mediterranean tour. In this series, the designers played with the "magic wand" of color, wine red, orange red, dark green, pink, etc. The colorful colors are like the blossoms in the Sicilian jungle, filled with summer atmosphere. Some ink-in-ink prints, as well as traditional embroidery, appear as a cluster of blossoming flowers that exude an enchanting taste.

The legend of Apennine, the peninsula of Apennine, looks like thousands of species, and the beauty can not help but want to be close. In this series, designers highlight the feminine femininity in details. The wrinkled, strapless design and the floral print strike are sexy and charming. On the fabrics, we also chose Tencel, which has a drape and flowing feel, and combined with exquisite washing technology to showcase the tenderness of Fanghua.

The Byzantine Covenant - Although the culture of Byzantine period has a rich religious color, it also contains a large number of wave patterns, lace and geometric elements. These qualities are now vividly displayed on the Yuanfan series of new products. The colorful stripes and boldly-colored ribbons are full of vitality. Navy blue, big red, and light blue color make the fabric more comfortable. Breathable cotton and linen are still the first choice for this series of fabrics. Camouflage printing is also an effective attempt to enhance the stylish atmosphere of a single product. .

Catania 邂逅 - Catania, the second largest city in Sicily, was buried by volcanic lava in the 18th century, rose from the ruins destroyed by volcanic lava during the Baroque period, and entered the United Nations cultural heritage list. This city, which is closely related to the volcano, reveals an ancient mystery and subtle aristocratic temperament. This series of overall shades presents an "advanced gray". Continuing the green of the previous season, the grayish-green pale green color is more refined than the previous avocado green, and the deep blue color has become more precipitous and closer to black in the season. This change made the overall appearance of elegance and tranquility of the clothing, and revealed a little retro.

Palermo's love - Greek pillars, Roman mosaics, Arab Moorish windows, Norman architectural forms and Spaniard's Baroque decoration, all this together, all kinds of styles, Giving Palermo indescribable beauty. And this series also presents the beauty of collision with multiple fusions. Enchanting flowering vines stretch in volumetric dresses and ruffles. The hot caramel and morning hues give the product vitality and vitality, while the soft and rich hues of cashew milk and cherry blossom powder with lightweight chiffon and flowing Matching silk, a seaside holiday style.

After the conference, the design director of Yuan Fan thought that the essence of the 2018 summer series lies in this tradition and modernity, and the collision between the East and the West. Through the sea and the sky, bright spring and summer, in the Mediterranean romantic enthusiasm under the influence of the original only belongs to the self aesthetic, has nothing to do with publicity, nothing to do with stunning, everything is content. She said: “Finding inspiration from 'travel', the perfect combination of natural scenery and beautiful city, unsure scenery, unknown circumstances, and the feeling of new exploration are fascinating. It is this kind of inspiration that gives birth to the product. Emotion and temperature."

It is precisely this kind of exploration spirit that allows the Yuanfan brand, which has gone through 26 years of turbulent history, to constantly evolve and improve itself, adhering to the belief of “a small change every year, three years of great change”, and constantly combing the brand concept. The brand image has been continuously upgraded, the brand value has been constantly reshaped, and eventually it has maintained its own unique brand style. It has emerged from the fierce market competition. The gradually improved brand system has also shown potential enormous competitiveness in the market.

Looking back, the Yuanfan brand has experienced a leap-forward development. Founded in 1991 in Wenzhou, with the continuous expansion of the scale, in 2012 in Pudong, Shanghai set up branch offices, the establishment of the YF brand, so far the company has "YUANFAN" and "YF" two major brands. 2013 was a year of rapid development of Yuanfan. It was also a year of further transformation and upgrading of the company. After many years of accumulated market experience and self-precipitation of brand culture, it has joined professional teams such as excellent development and design, marketing, etc. The professional production system matched with the development of the brand has enabled Yuan Fan to inspire a strong vitality and enter a stage of rapid development. The franchise Fanxia franchise plan more to help the brand's development. Provide professional retail knowledge training to franchisees, provide a unified brand image, and establish a timely and efficient logistics management system and all-round intimate after-sales service, to give franchisee all-weather all-round brand support.

Nowadays, Yuanfan brand has formed its own original design as its core competitiveness, with its distinctive tailoring, its perfect pursuit of detail and quality, and its high cost-effectiveness to satisfy different consumers on different occasions. Wearing needs. Currently, agents and franchised stores have been laid in first- and second-tier cities nationwide, and in June 2017, they have moved into a self-built industrial park with the characteristics of the Yuanfan brand.

“Whether it is the past, the present, or the future, women have more than one side. From now on, starting from Yuanyanfan Women’s Wear, make yourself different every day, every day.” For Yuan Fan’s future, the company’s chairman said that the brand will Adhere to the "good faith, quality first" value concept, rely on professional brand operation mode and efficient management team system, continue to provide customers with "high-quality, high value-added" products and services.

More pictures of Yuan Fan's 2018 Summer New Product Launch Conference: