Nowadays, many of our marketing staff are busy every day, always looking tired, but the market sales are always improving. why? The following story may give us some inspiration.

I have read the story of a greedy person. It is said that there is a landlord who visits a tribal leader and wants to block the land. The leader said that you are going west from here and making a mark, as long as you can come back before the sun sets, the land between the mark and the mark is yours.

When the sun went down, the landlord did not come back, because he was too far away, and he was exhausted on the road.

Greedy people can't come back because of greed. However, there is still a class of people in real life. They are not greedy, but they cannot go back.

Once, A wants to hang a picture in the living room, ask B to help. The painting has been fixed on the wall and is preparing to nail the nail. B said: "This is not good. It is better to nail two wooden blocks and hang the painting." A followed his advice and asked him to help find the wooden block.

The wooden block was quickly found, and it was about to be nailed. B said: "Wait a minute, the wooden block is a bit big, so it is better to cut it off." So I went around looking for a saw. Looking for a saw, I haven't saw it twice. "No, this saw is too blunt," B said. "You have to grind it."

B had a sickle and the sickle was brought. B found that the sickle had no handle. In order to give the sickle an handle, B went to a bush on the edge of the campus to find a small tree. To cut down the small tree, B found that the axe that was full of old rust could not be used. B also found the whetstone, in order to fix the whetstone, you must make several fixed whetstones. To this end, B went to the school to find a carpenter, saying that the carpenter had a ready-made. However, this trip, I never saw B back. Of course, the painting, A nail is nailed to the wall with a nail on one side. When I saw B again in the afternoon, I was on the street. He was helping the carpenter to take a bulky chainsaw from the Wujiaodian store.

There are many people who can't come back in work and life. They think that to do this well, they have to do the previous thing. To do the previous thing, we must do something more. They go upstream and look for the roots until they forget the original goal. This kind of person seems to be busy, a bit of a hard look, in fact, they do not know what they are busy with. At first, individual people may know what to do. However, once I was busy, I really didn't know what to do.

Now in the fierce market competition, our sales staff also has a lot of "people who can't come back." These people are the busy days we talked about every day, always looking exhausted, but the market sales are always no improvement. Top-sales.com.cn

The marketer is not a "firefighting team."

Nowadays, many sales people are busy "solving" all kinds of legacy problems every day. At the beginning of the work, there were no plans and solutions and goals. As a result, every day, the problems that had just occurred and the problems left over from the previous problems were solved indiscriminately, and they became “firefighters”.

The marketer is not a "debt collector." .

Now I see a lot of sales people moving around the store and agents every day, especially the business people in the prefecture market channel market, one week or even half a month in order to complete the sales return. Every time I look at the customer's payment every time around the customer, it seems that the customer owes us money, but for the customer's market development, market sales, etc., only a small amount of time to pay attention, it has become a real "Debt collection ghost."

The above two "marketers" are now no longer marketers, and they are already "people who can't come back" in the marketing industry. They have forgotten the more essential thing of marketing, and that is sales. Our sales people are busy all day, and it seems that these things have a "great relationship" with sales, but their labor does not seem to really affect our consumers, let consumers buy our products, The market has not improved because of their labor.

Marketing people, in the "busy" every time, or every time you go, may wish to come back and think about what you are doing? What is the purpose of my own end? Give yourself a plan, don't lose your way, lose yourself.

Marketing people, don't do people who can't come back!

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