honey & beau ( Hull this ) was established in Australia's most beautiful and prosperous city in 2003 - Sydney. Advocating a wide range of individualism, in the beautiful Australian natural landscape rendering, the natural and beautiful exquisite clothing integration, the pursuit of freedom with many combinations, grasp the pulse of fashion, and guide the fashion trend. Pay attention to self-quality of life with the spirit of self-quality, clothing profile using the geometric lines of the atmosphere modeling, with elegant and rustic artistic content, showing noble, sexy, personality, fashion, promote intellectual beauty.

2, brand positioning
honey & beau - International Haute Couture
3, the brand style Fashion and nature meet, sexy and elegant meet, romantic and noble meet, charm and color together.
Romanticism and fashion style of human mix and match, in the colorful nature and personality of the intellectual interpretation.
Honey & beau tells the pulse of beauty and fashion in nature. It highlights the passionate, romantic, personal and glamorous fashion that exudes eternal, independent and confident charisma.

4, targeting the target age of 28-38-year-old elegant fashion women (psychological age), the actual age of 28-45 years old (physiological age).
The target audience: entrepreneurs, senior white-collar workers, freelancers, successful fashion women.
5, market positioning
25-40 years old high-income, elegant, stylish, tasteful and mature urban middle-class women as the target customers, creating an elegant image of a combination of tradition and modernity for urban women who are confident, independent and intelligent.

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