After repeated cooling, the weather in the provincial capital gradually turned cold, and the major fashion websites also presented a breath of winter and winter. Whether it was the show-class equipment Burberry trench coat or street beat wild leggings, the tension of fashion is not afraid of the cold. . So before the arrival of the greater cold, warm and stylish goods are popular.

In the big supermarkets of the provincial capital, today, the warmth of cold has become a key word, and the cold and warm goods of various shopping malls are hot. Various styles of down jackets, leather furs, and thermal underwear are popular. With the help of the cold business opportunities, businesses have also placed the important activities of the “Chung Yang Festival” on warm goods.

This season down jacket devaluation new concept

This year's hot selling category of the main features of the store is the style of fashion, materials and fabrics more comfortable and light, and the price is moderate. Autumn down is a new concept of autumn clothing that has become more popular in recent years. Its greatest feature is to highlight the lightness and comfort of clothing. The reporter saw that some of the international fast fashion brands' autumn down jackets had been on the market since early September. Now that the weather has turned cold, they are in a hot market. High-grade light down jackets series are very popular. On September 28th, Bosideng took part in the 2012 “Fashion Feather Season” held in the Northland Mall. The reporter saw various light and thin “autumn down” bright colors and “ultra-thin, bright colors, and easy to mix” product features. Naturally, the pursuit of "comfort, freedom, and sex" has been explained incisively.

In addition, some sports and leisure series, such as flannel plaid shirts, corduroy shirts, hooded sports cardigans, polar fleece series, imitation fur, windbreaker series, have a variety of styles selling.

Thermal underwear new fabrics popular

The development of thermal underwear is changing with each passing day. This year's autumn and winter warm clothing is healthier and more environmentally friendly. Sang Fulan brand sales staff told reporters that warm clothing this year, the main popular outlast and Meiyabi two fabrics. Outlast is a kind of “smart” fiber, which can change the body temperature and keep the temperature at any time. Socks, gloves, underwear, etc. Most of the fabric used is this kind of high-tech crystal; Meiyabi fabric has excellent moisture and comfort. , Washing should not shrink shrinkage.

Speaking of the difference between the two fabrics, sales staff explained: "The two fabrics in the design style have a larger distinction, the same effect of warmth, warming principle is different, outlast is a warm and warm, the United States Yabi is to increase heat to keep warm."

Children's warm clothing design is safer

October coincides with the season of autumn and winter. Mom and Dad begin to prepare their baby for the next season's clothing, food and supplies. After the "Eleventh" Golden Week, autumn sales were hot and winter goods were quietly placed on the shelves.

Reporters in a maternal and child baby store --- Leyou pregnant baby see, the main fabric safety, comfort and colorful and design of humanized children's down jacket to become the season's most dazzling new products. Designing safer styles is very popular with parents, such as “Goretta” winter padded jackets, down jacket zips and special “safety stops” at the collar to prevent the baby's delicate skin from being caught when pulling up; all down jackets are It can be disassembled to facilitate different choices in different weathers; the down jacket cuffs have a windbreak to prevent cold air from entering through the open cuffs. All the trousers products also have a windproof design on the bottom, to protect the baby from cold air in the cold winter; the elastic design of the waist at the waist prevents the discomfort from getting to the stomach. It is reported that the shop will launch the "Bao Warming" campaign in autumn and winter season, featuring selected autumn and winter clothing and other seasonal products to provide parents and mothers with richer and more affordable choices.

Merchants use "Chongyang" to play warm cards

The sudden drop in temperature allowed many businessmen to see business opportunities. In addition to continuous replenishment, they also launched various promotional activities to “dispel the wind” for this “warm economy”. Right now, the "Chung Yeung Festival" is approaching, many businesses use "Chongyang" to play "warm warmth."

Northland Mall, Xianxiaxia and other stores will use high-end warm fur, cashmere, etc. as promotional signs; Dong Shang will be cashmere sweaters, down jackets and other thermal products as filial "wave" ceremony, with their parents together "wave" over the Chung Yeung Festival; Ginza East The purchase of Chungyang Festival filial thanksgiving, winter boots, cotton clothing, down, wool velvet, leather clothing, thermal underwear and other warm series of deep autumn warm special; Jianhua Department Stores, etc. are also held during the holiday season, "Qiupinhuimin enjoy benefits" promotions.

It is worth mentioning that Parkson members warm micro-services operation --- from this weekend, Parkson will provide hot drinks service for the members to visit the shop, honey grapefruit tea bonfire moistening; autumn coat upper body, Parkson can provide clothing free ironing Services; Leather care services are also provided. Businesses really have a move marketing.