In the fast-growing 21st century, the only child has become a unique symbol of this era. Young parents and children are demanding more and more children's daily necessities and their demands are increasing. Among them, the children's wear market is even worse. Under this situation, the competition between the major brands has become increasingly fierce. In order to have a place in the children's wear market, there is a "herd effect" among them. Xiaomi children's wear is to abandon this blindly follow-up state, the child's daily life has become the birthplace of his creative inspiration, each piece of work is integrated into the father and mother's deep love for children, so that every child can Thriving in the sun of love!
Everything comes from love
A good brand should maintain its own distinctive personality. While satisfying children's fashion interests, it also needs to satisfy parents' needs for their baby's love. As parents, or buyers, are concerned about whether a brand's creative elements can arouse baby interest, more attention is paid to whether the brand can bring healthy and happy experiences to the baby. Based on this, Xiaomi set an accurate market position for itself, taking into account the two-way needs of the baby and parents.

The Xiaomi children's wear was created by the design director Ying for his daughter Xiao Mi. All the design elements are derived from Xiaomi's daily life.æ‘’ In addition to the traditional stereotypes, it is no longer limited to cartoons or animal elements. It is more interesting to design products that are closely related to children or that children are interested in in everyday life. For example, this year's popular beard series, from an adult's point of view, may be children do not have too much interest in the "beard of adults" point, but why is this the child likes. A sense of curiosity about a new thing is something that every child will have, and Ying is the one who has grasped this point and made this year's beard series so successful.

(The picture shows the beard series children's clothing)

The child's skin is the most delicate, and every pair of mom and dad hopes to give their children the best care. This is also the highest service tenet of Xiaomi. I hope that my products will let my mom and dad's love be with their children. Xiaomi’s selection of top-quality fabrics creates exquisite craftsmanship that will give every child a comfortable experience and allow their delicate skin to be better protected with soft touch. .
Love has been around
Xiao Miao has been accompanied by each baby's healthy and happy growth since 2010. Its unique design elements and all the creations of love have brought unprecedented wonders to the children's wear brand, and they have been favored by Shen Yong Hall. This year, Xiaomi cooperated with Shenhuo to carry out two activities. The "I am also a small Madou" parent-child photographic activity at the beginning of the year and the "Sahuan Festival" on Children's Day have all achieved great success. The small rice is unique. Creative style has won everyone's praise. In September, Xiaomi also participated in the “Chuangxiang Wharf Box Magic Carnival” event organized by the Youth League Committee of the Municipal Party Committee, the Municipal Economic Information Commission and the People’s Government of Pudong New Area. A dazzling landscape.

(The picture shows the "Box Carnival" event, Xiaomi's container has attracted many tourists to take pictures)

"Story with storytelling" is the latest design work of Ying. The product incorporates the latest technological elements, which are full of deep love. The word that Ying often hangs up is: "I'm not only doing children's wear, but also It is a love for children. "Little Rice has always been committed to using "love" in various ways and integrating into clothes. .
Because "love has always been around."