At 2 pm on October 26th, 2014, at the 36th Summer Fair for Fashion Fish, the lecturer of Chinese Research Institute Yin Weijiang gave a wonderful speech to the ladies and gentlemen on “How to Improve Store Sales Performance”. Yin lectured on his plan Combining the theory with its own rich experience, the profound lectures in practical practice led to the full seating of the on-site guests. The fashion fish family expressed that they have benefited from it, and they have more confidence and energy sources to meet the sales target for the next quarter.

China Institute of International Yin Weijiang lecturer sales guide for fashion fish order

Fashion fish Fashion children's wear brand First Affiliate Phone 4000330063

Yin lecturer dialysis of the domestic children's clothing market, said that the early domestic children's clothing is divided into two camps, senior children's wear brand to introduce foreign LOGO logo into the high-end shopping malls, with high prices and high quality for high-end consumer groups; more children's clothing is mainly distributed in the wholesale market Low-cost public taste for a wide range of consumer groups. It is precisely because children's clothing is not mature enough in the Chinese market. Its low threshold, few channels, and lack of clear positioning make merchants want to share a share of this potential in children's wear. Today, with the disparity in the children's wear market at home and abroad, the competition among brand merchants, the involvement of adults in military children's wear, and the involvement of foreign brands in children's clothing all lead to increasingly fierce competition in the Chinese children's wear market, which brings even more severe difficulties to regional channel operators. Faced with these challenges, fashion fish should also make more explicit and effective policies to cope with market competition.
In his speech, Yin Lecturer focused on the methods of improving performance from the site management standard process and merchandise display. He said that the service consciousness of the Purchasing Purchasing Manager is closely related to the brand's hanging ability. An impressive greeting will save more repeat customers. When Yin lecturer interacts with Xiaoyujia people on the spot, he proposes that the public Purchasing Guide will say “Hello, there are What can help you?” Greetings are communicated to consumer groups, and more rebates are “look at you” or completely indifferent. This kind of opening is no longer applicable to the psychology of new consumer groups. Branded businesses should establish a streamlined, intuitive and operational process, and ensure that this process is effectively extended through the salary system performance incentives, and become a place-based tool for management functions. All the time, fashion fish serves a consumer group with a set of standardized and standardized processes. Purchasing guides say hello to each other, observe customer characteristics, and communicate with consumers in a way that is suitable for recommendations. WeChat contacts and text messages are used to maintain the development of new and old VIP customers. . In the standard operating process, the fashion fish firmly hold a powerful program and is trusted and supported by many consumers.

China Institute of International Yin Weijiang lecturer sales guide for fashion fish order

Fashion fish Fashion children's wear brand First Affiliate Phone 4000330063

With the rise of visual consumption culture, the brand merchants' display planning is based on visual pleasure and pleasure experience as an important benchmark for business. When Yin Lecturer guides display planning, it indicates that the brand display space layout should be adjusted according to the visual habits of the consumer groups. Brand stores should be divided into impact areas, easy-to-view areas and capacity areas. According to the sales target of the products, the stores should be refined into the front field, midfielder, and back field in order to better improve sales performance. The display planning of fashion fish stores and counters has always been precisely regulated. Apart from the distribution of boys' and girls' clothes according to the basic principles, the fashion fish hired professional display divisions and space planning consultants to make display planning guidelines. Fashionable small fishes are based on clothing colors, Collocation, store lighting configuration related to display design, will also be the theme of each quarter to launch the theme of display, its fashion, fashion style with a small fish brand display style, fashion fish is also one of the important reasons for the first brand of fashion children's clothing .
In addition, Yin Lecturer also set practical guidelines such as goal setting, countermeasures for field sales, and holiday promotion strategies for the family of fashion fish. He was fortunate to hire Yin Weijiang lecturer from China Research Institute to teach us brand management and philosophy. The strategic development of fashion fish has a symbolic significance, and it is also a key significance for fashion fish to extend the depth and breadth of the market.

China Institute of International Yin Weijiang lecturer sales guide for fashion fish order

Fashion fish Fashion children's wear brand First Affiliate Phone 4000330063