In recent days, the weather in Yantai, Shandong, has obviously turned cold, and many citizens have begun to purchase cashmere products that are lightweight, comfortable, and warm. The reporters found that large shopping malls, cashmere sweater customization shops, and online shopping are the three major places for people to buy cashmere products. However, products that are also called “100% pure cashmere” are priced from RMB 200 to RMB 4,000 to RMB 5,000. Ranging from the actual cashmere content and quality are uneven, which makes consumers confused when purchasing - what difference does these cashmere products have and how should they choose?

Brand "tall" with more styles

In recent days, the reporter visited several large-scale shopping malls in Yantai and learned that the branded cashmere sweaters are generally priced at more than 4,000 yuan, and are generally concentrated in 4000-6000 yuan. Ms. Liu, a salesman of a certain brand of cashmere sweater, told reporters that since the weather has cooled down significantly last week, sales of cashmere sweaters have increased significantly.

Ms. Liu told reporters that shopping malls to buy branded cashmere sweaters are generally relatively fixed customers. First of all, this part of people is very much recognized and likes cashmere sweaters. They think that they are soft, light and warm. They buy new cashmere sweaters almost every year, and some people even One year to buy two or three replacement wearing; In addition, because the brand cashmere sweater more quality assurance, after rigorous testing, although the price is more expensive but reassuring.

In many people's minds, cashmere sweaters are a favorite of middle-aged and older people who have a certain economic foundation. Salespersons in the mall said that in the past few years, cashmere sweaters have also been “reformed,” from the initial thick warmth transition to fashion and aesthetics, from the original short paragraph mostly to the current mid-long paragraph, color, style more stylish, attractive A lot of young customers come to buy.

Industry sources told reporters that in addition to the rising costs of raw materials, labor, printing and dyeing, cashmere shirts take the fashion line is also the reason for the price increase. Now the design fee for cashmere sweaters is very high, and the annual salary of a top cashmere sweater designer can reach more than 1 million. These fees have to be increased to the unit price of cashmere sweaters.

The price is only one third of the mall

Cashmere sweaters in shopping malls are “high on the top”, and cashmere sweaters scattered in the streets and alleys are popular with many ordinary citizens because of their low prices. The reporter learned that its characteristics of “tailor-made, variety of styles, and rapid garment production” meet different needs of different customers.

Last week, Ms. Chu was tailor-made for her and her husband in a tailored cashmere sweater shop in the urban area. "The price of two items is almost 3,000 yuan. If you go to the mall to buy one, you can't buy one." Ms. Chu said.

In the urban North Street West, a cashmere sweater custom shop reporter learned that the content of pure cashmere content of 95% per catty ranging from 1380-1500 yuan, custom one ordinary thick cashmere sweater 800-1000 yuan, if added If you are thick, you need about 1200-1300 yuan. “The same four-thousand-thousand-dollar money is needed in the mall, and the price is almost two-thirds cheaper,” said the owner, Ms. Sun.

Cashmere sweater customization requires a certain amount of manual fees, according to reports, a simple style a manual fee of 45 yuan, plus jacquard and other elements of the complex models require 100 yuan ranging from manual fees. "Over the past few years, manual fees have barely risen. This money is almost given to workers." The owner explained.

“Customized cashmere sweaters are also flawed,” said the citizen, Ms. Zhao, who had previously made several customizations. She found that the finished products were not the same as the pictures displayed by the shopkeepers. Buttons, belts, and other decorations were quite rough, and one of them shrank. Pilling, so she still chooses to buy finished products.

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